Operations
About Laguna

Committed to world-class beauty operations

Laguna MSM Facilities Management Services L.L.C partners with luxury spas, trend-setting salons, and high-traffic barber shops to deliver seamless, profitable experiences rooted in operational excellence.

Mission

To empower beauty and wellness businesses in the UAE through professional management solutions, staff training, and operational optimization.

Vision

To be the leading facilities management service provider for the beauty and wellness industry in the UAE.

Leadership

Led by CEO Mohamed Saad, Laguna MSM Facilities Management Services brings together hospitality veterans, operations strategists, and training experts dedicated to elevating beauty and wellness brands across the UAE.

Training
Core Values

Building a culture of excellence

Our values guide every operational recommendation, training program, and client interaction, ensuring consistent delivery of brand-defining experiences.

Excellence

Setting the benchmark for quality and professional standards in every engagement.

Integrity

Transparent, ethical practices that build long-term partnerships.

Innovation

Continuous improvement powered by data and customer insight.

Customer-Centricity

Putting client ambitions and guest satisfaction at the heart of our decisions.

Milestones

A decade of transformative partnerships

Laguna MSM Facilities Management Services continues to expand its footprint, supporting ambitious brands with integrated operational management.

2013

Launched UAE-wide salon and spa management practice.

2016

Introduced dedicated staff training academy for beauty specialists.

2019

Expanded to multi-site operations with centralized command center.

2023

Integrated data-driven performance dashboards across client portfolio.